Oxfordshire, England, United Kingdom
How I can support your business
Here are the details of the type of work that I offer. Whether you are looking for support on a single project or multiple areas, as well whether you require short or longer term support, I can tailor the plan to your business needs.
Marketing Communications Support
Being flexible and agile are important in marketing and is something I am very passionate about. I have listed different areas that I cover. With everything in marketing there are areas that cross over with one another therefore I will work with your business to create a bespoke consultancy package that fits with your individual needs.
Marketing Services Overview
Marketing Planning
Marketing Strategies
Marketing Strategies
Planning to maximise your business and competitive advantage is the key to growth. Together we can assess how to develop your business. Planning for the year or creating your five year plan. I can support small, medium and large businesses.
Marketing Strategies
Marketing Strategies
Marketing Strategies
Strategy and planning go hand in hand, firstly planning how best to market your business and then creating the right strategy to deliver those goals. Whether you want a strategy for a product/service for your whole business. I will work with you to design the best one for your business.
Campaigns
Marketing Strategies
Digital Communications and Content Creation
Campaigns are cornerstone to achieving your strategy goals. Whether you want to run print or digital or multi-channel campaigns, I will work with you, your chosen designer and advertising partner to run an effective and successful campaign that drives awareness, engagement and increases followers.
Digital Communications and Content Creation
Digital Communications and Content Creation
Digital Communications and Content Creation
Digital communications are vital to any business. Using your strategy objectives I can develop automated email workflows and website content. If your requirements are more traditional then I can develop print content and brief a designer to create your collaterals.
Project Management
Digital Communications and Content Creation
Project Management
Project management services depend on your business needs whether it is managing different teams that are both external and internal I will help your business achieve the defined goals and objectives.
Event Management
Digital Communications and Content Creation
Project Management
I offer physical and virtual event management services. Delivering events of all shapes and sizes from the ground up. I also have experience of managing UK and world-wide events.
Marketing Planning
Planning services
Marketing planning doesn't need to be long winded or a heavy process to go through. Whether your business needs a plan to cover a particular project or period of time I will work with you to create right solution for your business. Planning and strategies go hand in hand and I will quote for your particular requirements. Here is a list of the types of plans I can quote for. As each business is unique your requirements may vary I am happy to discuss your needs and will quote accordingly.
Types of plans
- Communications plans
- Growth plans
- Development plans
- Project plans
Marketing Strategies
Strategies Services
Strategies and planning go hand in hand, however listing them separately doesn't mean that there will be extra charges. Each project will costed to meet your requirements. I offer to develop strategies from a granular to macro level. My experience in higher education included conducting programme, faculty and university-wide strategies.
Strategy work includes
- Conducting data analysis
- SWOT, PESTEL, BCG Matrix, Competitor analysis
- Writing business case reports
- Compiling a strategy report
- Creating personas
Campaigns
Campaign Services
Whether you are looking for a one off campaign to reignite you enquiries or a regular campaign to maintain a competitive advantage. I can manage a variety of campaigns
- Digital
- Single or off campaigns
- multi-channel campaigns
I will work with your approved designer or I can introduce you to a designer to bring your campaign ideas to life. If you have an advertising partner I will work with them to gain the best deal on the advertising space.
Creating a campaign from inception to delivery using customer personas data to ensure the best ROI including providing regular reports.
Print campaigns
Print campaigns include
- Adverts
- Editorials
- Announcement
- Flyers, leaflets, postcard delivered to UK postcodes
Writing the design brief, arranging distribution, booking space, writing content, image selection and delivering a campaign report.
Digital campaigns
Digital campaigns include
- Banners
- MPUs
- Third party site listings
- PPC, Google Ads
- Social Media sponsored adverts
Writing the designer brief, booking space, writing content, image selection, creating keyword lists, creating target audience groups and delivering a campaign report.
Digital Communications and Content Creation
Digital Communications Services
Digital communications are a core part of your business. I offer services that include writing content, managing photography, video creation, creating a content schedule, designing automated email workflows and analysis.
- Email - managing, building automated workflows utilising data from your CRM to maximise audience engagement in your business.
- Website updates, adding content, images and video to your website via your CMS. Keeping your businesses 'shop window' fresh.
- Social Media writing organic content, and scheduling documentation. For the major social media platforms, Facebook, Twitter, Instagram and YouTube.
Content Creation
General content creation, can be anything from brochures, flyers, pop-up banners, newspapers and promotional releases. I offer writing content, collecting relevant images or video and compiling a brief for a graphic designer to create the artwork.
Project Management
Project Management Services
Project managing any marketing communications project from bring external and internal teams together to reach a specified goal to managing the production of a video project. I offer the expertise to bring together teams and also developing the right processes to deliver the project successfully.
- Creating project schedules
- RACI table
- Risk register
- Project report
Event Management
Event Management services
I offer over 20 years event management experience, working in some of the UK's top venues. I have managed many different types of events from exhibitions to conferences, dinners and weddings.
Physical Events
Working with your business to create the type of event your business needs. I offer the following types of service.
Event types:
- Meetings
- Dinners
- Networking events
- Breakfast meetings
- Conferences
- Roundtable discussions
- Exhibitions
Types of work that I offer:
- Marketing for pre and post event
- Arranging and liaising with your chosen venue
- Arranging accommodation for any key staff
- Coordinating dinner meetings
- Managing conferences
- Managing the successful delivery of exhibitions
- Developing a rota for your staff to man the exhibition stand
- Coordinating physical equipment delivery
Virtual Events
During the pandemic virtual meetings and events has become the norm and I can help your business to succeed in this virtual world.